Natura Brasil

Natura shares have risen over 500% since the BOVESPA debut in 2004; they trade as SAO:NATU3

What do you get when you combine top quality health and beauty products, competitive pricing, a direct sales model, a commitment to sustainability, a broad social media presence and robust sales channels in some of Latin America’s youngest and fastest-growing markets? You get the stock chart to the left. Sao Paulo-based Natura originally listed on the BOVESPA in 2004, and the shares have risen over 500% compared to a 250% gain for the BOVESPA.

Cronista’s Gabriela Helman says Natura is cleaning up in Argentina’s perfume, cosmetics and personal care sector where the company’s main competitors are L’Oreal, Unilever, P&G and Avon. Natura is now the number three preferred cosmetics brand in Argentina where sales rose 27% last year compared to 8.8% back home in Brazil.

CEO Alessandro Carlucci tells Cronista that Natura plans to start production in Mexico and Colombia this year and replicate the local production model they have carefully crafted in Brazil. Natura outsourced some production in 2010 to Argentina where the company already has a Distribution Center and dedicated business units based in Buenos Aires.

One of Natura’s greatest qualities for the uninitiated is the breadth, depth and transparency of their online presence: the Natural Ingredients site, the Twitter page with 27,000 followers, their Investor Relations site, their YouTube channel, the Natura blog, the list goes on. Obviously this is a great company with a great story, and that is reflected in market share gains in countries like Argentina, Brazil, Chile, Mexico and Peru.

For more information on Natura, check out this Company Presentation PDF from the Credit Suisse 2011 Brazil Equity Ideas Conference.

Banco Ciudad's new headquarters will be a sustainable, distinctive addition to Parque Patricios.

Banco Ciudad's new headquarters will be a sustainable, distinctive addition to the Parque Patricios barrio.

The future just got a little brighter and greener for Banco de la Ciudad, but the green has more to do with architecture than quarterly profits.

The Buenos Aires-based bank has been planning a corporate headquarters relocation to the resurgent Parque Patricios neighborhood for some time. After careful evaluation of the 15 proposals by a prestigious panel of local architects, the Bank finally announced the winner of the design contest: London-based Foster + Partners.

David Summerfield, one of the firm’s design directors, described the importance of the project and the victory: “The project is Foster + Partners first office development in Argentina and we are looking forward to further developing our designs for Banco Ciudad de Buenos Aires. The plans will create a sustainable, distinctive headquarters for the bank, while drawing on the site’s industrial past to reinforce the unique character of the neighborhood.

The new building will incorporate a variety of sustainable features and should achieve LEED Silver accreditation upon completion. Banco Ciudad president Federico Sturzenegger says the new building will allow his company to streamline operations and reduce both risks and costs associated with operations currently spread out across eight facilities.

The announcement is another positive step for the redevelopment of Parque Patricios where the City of Buenos Aires is investing in a Tech District as well as extending the H Line of the Subte. Neighborhood residents should also benefit culturally considering Banco Ciudad’s commitment to the arts and support for annual events like arteBA.

Feria Puro Diseño Argentina 2010

Pure Design celebrates ten years of design excellence this weekend in Buenos Aires.

The Bicentennial celebration is only days away, but there is still one major Buenos Aires event between now and 25 de mayoPuroDiseno! With over 3,000 exhibitors and 700,000 attendees, the annual design Expo at the Rural in Palermo always delivers an eclectic mix of design, innovation, fashion and accessories.

The 2010 edition will offer four unique spaces for specialized design: Puro Inedito (Limited Edition designs made especially for the Expo), Puro Verde (a space dedicated to sustainable design), La Seleccion (a showcase of young designers selected for the Expo), and Paseo de las Artes (works of art from some of Argentina’s most celebrated designers.

The Casa Sustentable (Sustainable House) from 2009′s fair takes on new dimensions with this year’s Mundo Sustentable (Sustainable World) built entirely of bamboo and hosted by architect Monica Cohen. The space will also showcase the first ecological hotel to be built soon in San Telmo.

And for those feeling up to the design challenge, there is Work In Patchwork, the first PuroDiseño contest where entrants will design objects using patchwork techniques that blend disciplines, techniques and new materials. Judges at this year’s event include Benito Fernandez and Maria Zunino among others. (Official Website)

For more information about The Creative Class in Buenos Aires, visit our archives and download the new issue of InvestBA Privada.

This 5-star boutique hotel will be the first in Argentina built to LEED certification standards.

This 5-star boutique hotel will be the first in Argentina built to LEED certification standards.

While yesterday’s post focused on a stalled Puerto Madero transaction, today we look at one that is already beyond the drawing board and poised to raise the bar of corporate sustainability in the Buenos Aires lodging arena.

Scheduled to open in 2011, the Hotel Own Puerto Madero promises to be the first hotel in Argentina built to the U.S. Green Building Council’s LEED standards, the benchmark for the design, construction, and operation of high performance green buildings.

According to USGBC, 40 U.S. hotels are currently certified “green” with another 900 currently working toward certification. Swiss Finance & Property endeavors to build the Hotel Own to LEED standards which mandate varying degrees of water conservation, energy conservation, local material use, recycled material use, natural lighting and other green features.

SF&P describes the Own as “a boutique hotel with 5-star service, (featuring) 26 rooms, 4 of which are suites, full guest amenities such as pool, gym, roof top terrace and a restaurant and bar.” And the developer’s long term goal: “Make this new hotel the destination of choice for environmentally conscious tourists and businessmen alike.”

Only time will tell if other boutique and major chains follow SF&P’s green lead in Argentina: an important first step in a market where sustainability doesn’t usually factor into the equation when new buildings are in the planning stage. The additional costs and effort on the front-end should be more than offset upon the hotel’s completion given the number of international tourists who travel to Buenos Aires from countries where companies have already embraced sustainability initiatives.

Corn crops, heavy rain and biotechnology mean higher yields in Argentina

Heavy rains, biotechnology and greater efficiency will mean a record corn harvest in Buenos Aires.

After a dismal 2008 marred by drought and dramatically reduced output, corn farmers in Buenos Aires finally have something to celebrate. Bloomberg reports today that “Argentina, the world’s second-largest corn exporter, may increase output by more than 42 percent this year from previous estimates as spring rains boost yields to a record.”

While officials were forecasting 12 million tons of corn production as recently as December, that estimate has grown to 17 million tons, of which 9 million tons (52%) would be available for export.

Given Argentina’s location in the Southern Hemisphere and reverse growing season, corn farmers have a unique, wait-and-see advantage, according to the USDA’s Economic Research Service: “Farmers (in Argentina) plant their corn after the size of the U.S. crop is known, providing a quick, market-oriented supply response to short U.S. crops.”

The local harvest begins next month, and ample rains combined with greater efficiency in planting and harvesting are both key factors in this year’s record production. When times got tough, many Argentine farmers (like the one in this Monsanto video) turned to biotechnology to improve crop yields.

While Argentina remains the world’s second-largest exporter of corn, the USDA notes “Brazil, Ukraine, Romania, and South Africa have had significant corn exports when crops were large or international prices attractive. (Bloomberg Article)

For more information about Buenos Aires investment opportunities, download the new issue of InvestBA Privada.

 

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