arteBA 2010 Sign

Annual events like arteBA and BAFWeek showcase BA's rising tide of creativity and entrepreneurial activity.

Entrepreneurship and creativity are two of our favorite topics @InvestBA. When we were choosing content category names for the site, we opted for The Creative Class as a nod to urban studies theorist Richard Florida. In his 2002 best seller, Florida developed a Creativity Index to rank cities based on key criteria like Talent, Technology and Tolerance (aka the Three T’s). The review from Atlantic Monthly summed up the book’s thesis beautifully: Why cities without gays and rock bands are losing the economic development race. Most BA visitors come away with the impression the city is chock full of the first, trying hard to nurture the second and taking the regional lead with the third. (Given the recent marriage decision, “gay friendly” tourism will flourish here like no other corner of the Americas.)

Now comes the annual ranking from Global Entrepreneurship Monitor (GEM) that confirms our suspicions we’re living in a magnet for creativity and entrepreneurial activity. “Buenos Aires is the Latin American city with the highest start-up rate per capita,” writes BBC Mundo’s Veronica Smink adding, “BA also fares well in comparison with some of the world’s major cities, taking seventh place in terms of entrepreneurial activity ahead of cities like New York, Paris, Madrid, Barcelona and Amsterdam.” The majority of BA entrepreneurs are between 18-35 years old and focused on technology, design and visual arts. In closing, Smink says start-up growth should continue its upward trajectory given Argentina’s rich talent and human resource advantages.

The GEM report’s only negative? The failure rate of local start-ups is fairly high after 2-3 years. But in the immortal words of Winston Churchill, Success is going from failure to failure without losing your enthusiasm. Or in the words of Michael Scott, If tomorrow my company goes under I will just start another paper company. And then another and another and another. I have no shortage of company names. (Full article in Spanish)

The change shortage in Buenos Aires is good news for e-payment solution providers like Monedero.

The change shortage in Buenos Aires is good news for e-payment solution providers like Monedero.

Brother, can you spare a dime? Or a quarter? Or any coins for that matter? Increasingly in Buenos Aires, the answer is a resounding “No.” From cab drivers to newspaper vendors to street performers, the current coin shortage has impacted all moneda-centric businesses and prompted entrepreneurial activity at multiple levels, according to the Christian Science Monitor:  ”Bus companies run side businesses selling change to companies for a fee…some performers now offer change back to passersby…one Chinese-owned supermarket chain (is) giving out vouchers whenever they run out of coins.” But the most innovative of solutions and not-so-accidental beneficiary of emerging societal coin-hoarding and simultaneous “change-aversion” has to be Monedero. While many of the world’s largest cities embraced e-chip debit card technology fifteen years ago, the Buenos Aires experiment is relatively new. Billing itself as “The Best Way to Move In The City,” Monedero’s network of participating retailers has grown from the public transportation network (Subte, buses, trains and tolls) to convenience stores and movie theaters. Cardholders enjoy the convenience of re-charging their cards at multiple locations and monthly discounts at retailers like Hoyt’s, Blockbuster, Hard Rock and Miami Sun. Today, with over 2.5 million cards in circulation, 300 million transactions processed and hundreds of Twitter followers, it seems Buenos Aires has embraced one type of “change” and gradually rejected another.

Hand-painted WiFi sign in a traditional Buenos Aires confiteria - Photo by Matias Dutto

Hand-painted WiFi sign in a traditional Buenos Aires confiteria - Photo by Matias Dutto

BA hasn’t always been on the leading-edge in terms of new technology adoption, but it seems WiFi penetration in CapFed is off-the-charts…at least compared to other Latin American metros. Clarin’s iEco commissioned a study (Full Story) by BA-based Marco Marketing Consultants and found 1 hotspot for every 2,620 people in Buenos Aires, a 72% improvement over last year’s ratio of 1 to 4,476. The rapid expansion is attributed to the rapid drop in costs associated with adopting WiFi and the proliferation of notebooks and netbooks. Eduardo Tobis of Trends Consulting says the growth of WiFi in Buenos Aires is logical given the ease of installation:“You get broadboand access, you buy a router and you’re done.” According to the study, 72% of BA’s hotspots are found in restaurants, 12% in hotels and universities, and 8% in theaters and malls. And unlike many public hotspots in the U.S., almost all of the hotspots in BA are free. Consultant Enrique Carrier explains this local phenomenon: “If an establishment wants to charge, it’s simple…the client goes somewhere else.” The WiFi attracts locals and visitors alike, according to Nicole Brailovsky, the manager of Bar 6 in Palermo Viejo. But what happens if the WiFi is down? Brailovsky shoots straight,“Many people get up and leave.”

Tagged with:
 

expo commEXPO COMM Argentina (ECA), one of South America’s largest and most important IT networking events, kicks off today at La Rural Convention Center in Palermo. The 17th annual edition of ECA, which usually draws over 25,000 IT professionals, promises to be more than just the typical computer trade show. According to InfoNews, event organizers are actually orchestrating 20-minute meetings between event attendees wherever potential matches and partner synergies can be identified. Of the 150 Exhibitors in attendance at this year’s ECA, the largest footprints with abundant eye candy in the Exhibition Hall will be made by Nextel, Multiradio, MasNet, Claro, SoulutionBox and DirecTV Argentina. For a full list of exhibitors and detailed contact information, click here for the EXPO COMM 2009 PDF. There’s also an informal facebook group of attendees.

Tech Start-up Advantages in BA

CNNMoney and Fortune Small Business profile New York tech entrepreneur Martin Frankel who moved to Buenos Aires in 2006. (Full article) Frankel’s first investment was purchasing an ownership stake in Sugar, a Buenos Aires bar popular with expats for cheap pints of beer (Sugar on Facebook). The most recent venture, areatres, offers a high-tech, flexible workspace solution for entrepreneurs and small businesses in the heart of Palermo Soho. Frankel, 33, summarizes the appeal of Buenos Aires for an aspiring U.S. entrepreneur, “Part of the appeal of coming here was controlling my own destiny,” says Frankel, 33, who earned an M.B.A. from George Washington University.You can take entrepreneurial risks for a lot less than you can in the States.” Withers Davis, the Chief Technology Officer of MokuZoku cites some of BA’s other advantages, “We researched San Francisco, Vancouver, India and Buenos Aires. The time zone is just one hour off Eastern time in the U.S., which is a huge advantage over Asia. And Buenos Aires has talent in the areas we need.For more information on areatres, visit their website or company blog.

© 2010 InvestBA.com