Masters of Food and Wine 2011

This signature event barrel in the lobby of the Park Hyatt Mendoza is covered with "Muito Obrigado."

Of all of the Latin American countries participating in July’s Copa America, neighboring Brazil will undoubtedly send the most fans. After an opening round match in Buenos Aires against Venezuela on July 3, the Verde-Amarela nation will descend on Cordoba, San Juan and Mendoza. Yet, six weeks before the tournament begins, there are no rumors of a Brazilian invasion, because, as La Nacion’s Emilia Subiza reports, Brazil already dominates so many aspects of daily life in Argentina.

In a sweeping analysis of various sectors of the economy, Subiza likens Argentina to a small cog spinning alongside larger Brazilian cogs in the machinery of bilateral trade. Today Brazil, the world’s eighth-largest economy, buys 82% of autos built in Argentina, 42% of all Argentine industrial exports and 21% of total exports. Brazil ranks fourth in terms of DFI in Argentina, and is slowly beginning to dominate certain sectors like banking, beef, cement and shoes. One example: Argentina’s largest bank has 944 ATMs in the country; Brazilian banks now have 755.

The nationwide ATM network is especially convenient for the 863,492 Brazilian tourists that came to Argentina last year, more than double the number from 2009 and possibly on pace to top 1 million this year. A Standard Bank economist tells Subiza, “there  is a relatively new phenomenon which is the enormous quantity of Brazilian tourists that come to Argentina and are having a profound impact on the economy.”

So profound, writes Subiza, that Bariloche is now referred to as Brasiloche and Brazilian airline TAM had to upgrade from Airbus 320s to 330s just to accommodate more inbound Brazilian passengers. Like the cogs in her original analogy, giant Brazilian airlines and banks grinding out tourists and reais, with the smaller, service-oriented Argentine cogs, all too happy to receive them. (Full Story in Spanish)

Brazilian tourists in Buenos Aires

Brazilian tourists in Buenos Aires love the affordable hotels, the shopping, the restaurants & the Quilmes.

We know for a growing number of Argentines, “BA” stands for Brasil Ahora!, a fact that can be validated on the beaches of Florianopolis and the Foz do Iguazu. But the travel and tourism festival de amor works both ways according to new data from Brazil’s Hôtelier News.

Argentina’s Tourism Hotel Association (ATHA) says the number of Brazilian tourists in Argentina rose 85% in 2010 over 2009. Today, Brazilian Portuguese is a familiar chorus in the gallerias of BA, on the slopes of Bariloche and in the vineyards of Mendoza. ATHA confirms that Brazilians now account for 32.6% of all foreign visitors to Argentina. Just two years ago, Brazil trailed Europe, the U.S. and Canada with 18% of international arrivals at Ezeiza (Source: INDEC, July 2009).

As if the news could not get better, Buenos Aires is the number one most preferred destination among Brazilians, according to a poll conducted by Hoteis.com. The website summed up the Holy Trinity of BA’s appeal: “It’s easy (to get there), it’s cheap (because of the strength of the real), and there is a good selection of quality hotels. For what one would pay for a one-star hotel in New York or a two-star hotel in Rio, you can get a four-star hotel in Buenos Aires.” (Full Story in Portuguese)

For more information about real estate investment opportunities in Buenos Aires, download IncomeBA (English, Portugues)

Buquebus Airlines

Air Buquebus provides convenient, short-haul service to underserved markets like Punta del Este (pictured).

The summer season is upon us, so it’s a good thing Aeroparque Jorge Newberry is back to full strength with a newly-paved runway and more terminal enhancements to come. The most welcome addition to the International Terminal has to be Buquebus Airlines.

InvestBA shared the new airline announcement back in March, but this will be the first summer challenge for the company better known for ferry crossings between Argentina and Uruguay. If a flight this week to Punta del Este is any indication, the Montevideo-based company is more than up to the challenge.

The pre-flight reservation system is seamlessly integrated into the existing online platform making flight and ferry recommendations together based on your desired travel dates. (Pluna still has the cleanest, most JetBlue-like user interface, but BQB is a close second.) Fares are competitive, departure times are abundant and the list of destinations keeps growing. Buenos Aires-based passengers can fly direct to Punta del Este (PDP) or Montevideo where BQB offers connecting service to Salto, Rivera, Porto Alegre, Iguazu and Florianopolis.

Buquebus has a modern fleet of aircraft (twin-engine turboprop ATR 72-500′s), offers quality in-flight catering and allows passengers to check one 48-pound piece of luggage free of charge. Most importantly, Buquebus is bringing affordable, short-haul service to major markets like Rosario and Córdoba which will soon enjoy direct service to Punta del Este….welcome news for hotel and real estate developers in the balneario uruguayo.

For more information about flying to Uruguay and Punta del Este vacations, download the new issue of InvestBA Privada.

Punta del Este Taxis

Welcome Back: Mercedes-Benz taxis queue up today at Punta del Este International Airport.

With today’s national holiday, thousands of Argentines are taking advantage of the long weekend and returning to Uruguay’s side of the Tango Coast for the first time since the January/February high season. The Dia de la Raza holiday is giving locals and visitors alike a taste of what’s to come for Season 2011.

Nelson Fernandez, La Nacion’s correspondent in Uruguay says the influx of tourists is a welcome sight in Punta del Este where many homes and condos are being re-opened and aired out for the first time in seven months.

Uruguay’s Vice Minister of Tourism, Liliam Kechichian, says while the government does not have tourism projections for Season 2011, hotels and condo rental agencies have been reporting a significant increase in summer bookings in the past few weeks.

While Argentines are still expected to account for 60-70% of summer vacationers in Uruguay, that percentage is falling with the growing influx of Brazilians, whose presence is now a year-round phenomenon, and increasingly Americans and British tourists, thanks to recent glowing reviews of Uruguay in BBC News & MetroUK, The Miami Herald and The New York Times. (Full Story in Spanish)

For more information about Uruguay investment opportunities, e-mail us or download the new issue of InvestBA Privada.

Argentina's Tourism Website

Seriously? Argentina's tourism website looks like it was an ambitious sixth-grade class project...in 1998.

An article appears on today’s Middle East Travel & Tourism website lauding the giant strides Argentina has made in promoting tourism in recent years. The article is full of self-congratulatory statements by officials saying how tourism is such a high priority, but you wouldn’t know it from looking at the Ministry’s website.

If online first impressions are lasting, then Argentina is the last country you would want to visit: Flash-heavy, thumbnails, low resolution photographs blown out of proportion, horrible navigation, poor translations (What exactly are “Tourist Products”?), dead links and—yes—even an animated GIF airplane (pictured) that flies across the screen repeatedly with simulated engine noise.

Three minutes on turismo.gov.ar will leave you dazed, confused, grossly uninformed and, quite frankly, pretty amazed that anyone outside of Argentina learns anything about this beautiful country and decides to travel here.

So what’s a foreign traveler searching for information on South America to do? Go directly to the Brazilian Ministry of Tourism site for starters. Behold, substance-over-style (i.e., no Flash), HTML, a blog format, RSS, microsites for Destinations and the 2014 World Cup, current tourism data in bar graph format, an event calendar, the list goes on.

Even tiny Uruguay has a better site than Argentina with social networking links (Twitter, Facebook, YouTube), a Google Translate dropdown and tourism circuit recommendations presented as Google Maps.

Bottom line: The international tourism space is far too competitive and foreign travelers have far too many destination options for Argentina to let this website be an outsider’s first impression. If tourism is truly going to be an engine for growth in the 21st century, you can’t have a website that was relevant in the 20th.

 

Bariloche

Mendoza

Uruguay

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