Dot Baires

Shopping centers like Dot Baires are packed with locals and tourists in a buying mood. (Photo: E. Gallelli)

When we look back on 2010 in Argentina from an economic standpoint, the year will be remembered for some key trends that helped lift the country out of the doldrums of 2008/09: consumer confidence, retail spending, housing demand and the record influx of tourists, both domestic (notably BA for the Bicentennial) and international. And while we’re still months away from closing the books on 2010, Alfredo Sainz of La Nación says all of these factors are peaking simultaneously to send winter out with a serious bang of discretionary spending. “The combination of low temperatures,good macroeconomic signals, purchases delayed for two years, the lack of saving alternatives and a massive flood of Brazilian tourists all combined to make the perfect recipe for winter vacations and winter 2010 in general,” writes Sainz adding, “From the shopping centers, the multiplexes, the clothing stores, the tourism agencies and the airlines, this winter season has been the most successful of the last three years.” Retail sales are up 20-50% at Dot Baires, Alto Avellaneda, Paseo Alcorta, Abasto and Unicenter; box office ticket sales are up 65%; and the 20% bump in tourists has pushed average hotel occupancy rates to 90%. On the transportation side, Aerolineas Argentinas just announced a 30% increase in July traffic and a whopping 240% increase in traffic from Brazil. And in a clever case of making limonada out of limões, the country’s early exodus from the World Cup prompted TAM to divert some originally-scheduled South Africa routes down to the ski slopes of Bariloche. (Alredo Sainz’ full article in Spanish)

For more information on local housing demand, retail strength and tourism trends, check out our archives and download the latest edition of InvestBA Privada.

Villa Crespo

Dame Dos: BA's Villa Crespo has quickly become the epicenter of outlet shopping in Argentina.

It used to be that Argentines had to travel roughly 4,500 miles to South Florida or Orlando’s International Drive to indulge in deep discount retail therapy, but it seems the outlet concept has caught on fire in one BA neighborhood. Villa Crespo has long been known as a solid, middle-class residential neighborhood, but the 2001 financial crisis left this BA barrio with several abandoned warehouses and residences. Today, according to Clarín, many of those buildings are being bought for upwards of US$500,000 and converted into the BA equivalent of Sawgrass Mills. The phenomenon began five years ago when several large BA clothing stores started opening their first outlets around Gurruchaga and Aguirre. Today there are over 60 outlets in a four-block zone and close to 100 in a 10-block region. The retail pioneers like Hunor Gobos closed their stores on Avenida Florida five years ago, opened the first VC stores and have watched sales and shoppers grow every year since. Clarín says the Boom de los Outlets has really exploded over the last ten months, and the area is teeming with bargain-seeking tourists, especially Brazilians, Chileans and Uruguayans. Daniel Chain of the Buenos Aires Department of Urban Development says prices in Villa Crespo are still lower than Palermo but says they will continue rising, as Villa Crespo will be one of the prime beneficiaries of GCBA’s new infrastructure to control flooding. As for the name of the new retail zone, some refer to it as Palermo Queens, while others call it Villa Crespo Nuevo. Personally, we like the sound of Porteño Mills. (Full article in Spanish)

CCTV tells one billion viewers in mainland China about the upcoming Tango Party in Buenos Aires.

CCTV tells one billion viewers in mainland China about the upcoming Tango Party in Buenos Aires.

“The world speaks many languages.” That quote from Paulo Coelho’s spiritual classic The Alchemist is gaining additional validity with each successive post here on InvestBA. Yesterday we had a front page story from a Dubai newspaper praising Buenos Aires as an “Electric City,” and now China’s CCTV gets in on the porteño lovefest by giving 1 billion viewers in mainland China a sneak peak at next week’s “Huge Tango Party” here in BA. Watching the 90-second clip reinforces two key themes: 1.) Tango elicits international intermingling as convoluted as the dance itself, and 2.) Tango is an addiction. The first takeaway is evident just from watching the video: Native Chinese broadcasters promoting a dance with African and European influences and translating Argentine Castellano into English for a global audience online. The addiction theme is best understood by connecting with actual tango dancers in the blogosphere like Fishnets & Fedoras or Well-Heeled who summarizes “The Price of Addiction to Argentine Tango” here beautifully. “In an episode of House Hunters International,” W-H writes, “a Californian couple bought a $200,000 pied-a-terre in Buenos Aires just so they can focus on tango! The lady insisted on an apartment with enough open space that she can turn into a salon for her tango parties. Now that’s dedication.” That episode and others featuring foreign tango addicts relocating to Buenos Aires can be seen here on HGTV.

Members of the La Aguada Polo Team relax at their training facility in Buenos Aires province.

Members of the La Aguada Polo Team relax at their training facility in Buenos Aires province.

In yesterday’s post, we learned why one global investor believes Argentina offers some of the best real estate values in South America. Today, the Financial Times’ Oliver Balch explains why the mega-rich—especially those with a passion for polo—are riding out the recession in Argentina. (Full article) InvestBA readers know October to December is polo prime time in Argentina, but Balch explains that interest remains strong year-round given Argentina’s plentiful and inexpensive prairies…the world-class quality of its bloodlines…(and) its crop of exceptional players (Of the 12 best-ranked players in the world, 11 are Argentine). Cutting-edge breeding and affordable embryonic transfer facilities are also cited as competitive advantages for Argentina’s polo industry.  “Death and bankruptcy are the only reasons to quit polo,” says Balch, “As long as the country’s mega-rich patrons remain healthy and wealthy, its polo industry should as well.” And thanks to Argentina’s relative affordability, it’s not just the mega-rich who can enjoy the polo lifestyle. Polo tourism has grown exponentially in Buenos Aires province thanks to the number of estancias offering polo clinics like La Aguada, El Venado and La Araucaria. So, as long as you’re going to ride out the recession, why not create your own polo uniform and ride it out in style?

Party Time: The relative strength of the Real makes BA a bargain for Brazilians.

Party Time: The strength of the Real makes BA and other Argentine cities a bargain for Brazilians.

With the 2014 World Cup and the 2016 Summer Olympics on the horizon, Brazil has the high-profile task of welcoming the World to its doorstep for, not one, but two major sporting events in the coming decade. But where do Brazilians go when they need a little D&R (Descanso e Relaxmento)? Well judging by the Portuguese-speaking throngs on the slopes of Bariloche or in the trendiest parrillas in Puerto Madero, Argentina is a safe bet. An article in Brazil’s Primeira Edição newspaper confirms Buenos Aires’ popularity for a variety of reasons including diversity, proximity and bottom-line affordability: For many, Buenos Aires is the most European city in the Southern Hemisphere, most resembling cities like Paris, Madrid and Rome. Her intense cultural life, beautiful architecture, and excellent dining and leisure options make the Argentine capital a favorite destination for many Brazilians who want to visit a metropolis that is vibrant, cultured and, most importantly cheap.” The article notes that a Brazilian real is today worth 2.2 Argentine pesos (Current rate is actually 2.22), thus making cities like Buenos Aires extremamente acessível. So Congrats, Lula…enjoy your little Games. While you’re busy entertaining politicians and IOC officials, BA will be entertaining your people…and they’re a hell of a lot more fun. (YouTube)

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