U2's Bono to invest in Mendoza vineyards in Argentina

Under a Blood Red Malbec: Bono & Co. may have found a good excuse to keep coming back to Argentina.

When rock stars are jetting around the world on sold-out tours, they usually finish a show, pack up the gear and kite off to the next country or continent ASAP. That is unless you are U2 and the country in question is Argentina where the quality of life is tops in Latin America. So far the band has spent ten days in Argentina, played three sold-out shows in Buenos Aires and appears in no hurry to get to the concrete fortress of Sao Paulo.

And now it seems the Dublin quartet want a piece of Argentina for themselves. With business taken care of in BA, Bono and Co. flew to Mendoza to begin looking for vineyards. Area del Vino’s Gabriela Malizia writes, “According to sources who saw them visiting several vineyards, Bono was actually drawn to invest in Mendoza initially because of the favorable exchange rate.” Just like any important tour stop, he was accompanied by The Edge and other members of the band’s entourage.

It’s hard to imagine a better endorsement for the quality and livability of a country than this extended vacation and private vineyard investment by rock’s top-grossing act. The fact that the group played Even Better Than The Real Thing for the first time in a decade when they returned to Buenos Aires last week is more a reflection of the group’s fondness for Argentina than mere coincidence. We also think the Ministry of Tourism has found their new slogan: Argentina: Aun Mejor que la Cosa Real. (Full Story in Spanish)

For more information about private vineyard investment opportunities in Argentina, click here.

Angus Young performs last night in Buenos Aires. AC/DC's record-breaking Black Ice Tour plays 3 nights in BA. (Source: Clarín)

Angus Young and AC/DC performing last night in Buenos Aires. (Source: Clarin)

Few rock acts have the longevity of Australia’s AC/DC, and few bands can match their ticket-selling prowess here in Buenos Aires. So it seemed only fitting this year when Angus Young, Brian Johnson & Co. announced their Black Ice Tour would make a one-night stopover in BA’s River Plate Stadium.

Ticket sales officially began September 28 and Argentines snapped up 30,000 boletos in the first hour alone. The sell-out prompted the addition of a second show, and that eventual sell-out led to the addition of a third show/sell-out. Local news outlets reported on the “Furor por AC/DC.” (YouTube video)

And judging by regional headlines, the band’s willingness to stay and perform in BA is a pop culture point of pride for Argentina: the Brazilians complain the Argentines are lucky, because Sao Paulo didn’t get an extra show, while the Chilean newspapers lamented, “AC/DC left Chile out of their World Tour.”

But fear not, Chile, you can always buy the concert DVD. Like U2, Madonna, and The Police before them, AC/DC is filming the three River Plate shows for an upcoming DVD of the Black Ice Tour. Clari­n has photos and a summary of last night’s first concert; the remaining shows will be Friday and Sunday night.

For more information about upcoming arts, cultural events and concerts in Buenos aires, download the new issue of InvestBA Privada.

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The Police: Live from Buenos Aires

The Police: Live from Buenos Aires was filmed at the Monumental Stadium, home to River Plate

What do Madonna, U2 and The Police all have in common? Well, besides being three of the top grossing pop/rock acts of the last twenty years, all three chose to film live concert events in Buenos Aires. And if you’ve ever seen a concert in BA’s River Plate Stadium, you would understand why.

The artists feed off the energy level of the Argentine crowds, while corporate partners like Best Buy love the high production values and marketing potential. The groundbreaking U2 3D captured the band’s Vertigo tour and was released last year in IMAX theaters, while Best Buy scored a Christmas miracle with an exclusive CD/DVD set of The Police Certifiable: Live in Buenos Aires.

Later this month, Viacom’s new pay channel, Epix, launches with an exclusive Madonna concert, Sticky & Sweet Live from Buenos Aires. And BA’s concert turnstiles won’t slow down anytime soon: Depeche Mode’s Tour of the Universe hits town this weekend, while The Killers bring Hard Rock’s Ambassadors of Rock Tour to BA in November.

 

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Mendoza

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