Nextel Argentina advertisement

Nextel Argentina is looking for new subscribers and revenue in the Province of Buenos Aires.

Nextel Argentina, whose 1998 iDEN-enabled phone launch was a game-changer in the BA cellular arena, is launching an ambitious expansion into the Province of Buenos Aires.

The company just announced plans to invest $262 million pesos ($67.6 million USD) this year in order to extend Nextel service to the cities of Tandil, Balcarce, Azul and Olavarra. While Balcarce joined the network yesterday, the other three cities will be added in the second half of the year. Coverage will simultaneously be extended along the length of Highway 226 and Highway 3, two of the main provincial arteries which intersect near Azul.

Like sister divisions in other Latin American countries, Nextel Argentina’s ranks are made up of young, talented engineers and IT professionals. According to LinkedIn, the median age of NA’s 1,000 employees is 28 and most are graduates of Argentina’s best universities. Virginia-based NII Holdings currently has operations in Argentina, Mexico, Peru, Chile and neighboring Brazil where the company has grown its subscriber base at an annual rate of 40% since 2006.

Here in Argentina, the company has invested more than $2.8 billion pesos ($723 million USD) since 1998 on infrastructure and network expansion to Argentina’s largest cities. More recently, the ubiquitous Nextel two-way beep was assigned a name last year, Prip!, while the company was awarded the prestigious National Quality Award for the second time.

Recruitment flyer for IBM Argentina; IT demand outweighs the supply of candidates in Buenos Aires.

Recruitment flyer for IBM Argentina; IT demand outweighs the supply of candidates in Buenos Aires.

Representatives of two of the biggest players in the Buenos Aires IT space made back-to-back appearances on the BA business radio program Efecto Mariposa (Butterfly Effect) today and shared valuable insight on the advantages and challenges to sustained sector growth in Argentina.

IBM Argentina‘s Director of Marketing, Communications & Community Relations, Ignacio Vaca de Osma, said the English accent spoken here and the time zone overlap with the U.S. were two local advantages of doing business in BA.

In terms of challenges, he emphasized the need to re-evaluate and accelerate the traditional Argentine six-year university programs. BA students would be much more inclined to choose an IT career if they could finish in three years and start working for a first-class company like IBM immediately upon graduation.

Carlos Stella, Human Resources Director for Tata Consultancy Services in Latin America, agreed with the need for curriculum tweaking, emphasizing the need for intensive English language and cultural integration training, considering many local IT employees have supervisors in foreign countries. Tata currently has 240 employees working in the new Parque Patricios Tech District and plans to have 1,400 by year-end.

Argentines make up roughly 90% of Tata’s current workforce with employees from India filling out the ranks. Both representatives felt greater emphasis needs to be placed on promoting IT careers if the country is going to keep pace with the global demand. As Vaca de Osma summed it up, “this is an historic opportunity to generate value-added services for the world.”

 

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