This original South Park online game was developed by Buenos Aires-based QB9.

This original South Park online game was developed by Buenos Aires-based videogame studio QB9.

The talent and cost advantages behind the animation resurgence in Argentina are also evident in the video game development industry, according to Gamasutra, a leading online resource for programmers and gamers alike. Gamasutra visited this month’s EVA, the Argentine Video game Expo, and tells readers about “the dramatic qualitative game industry growth on full display in Buenos Aires.” The Expo gave local video game studios like QB9, Sabarasa and Three Melons the opportunity to showcase their various online and iPhone games designed for major industry players like Sony, Nintendo and Comedy Central. Gamasutra summarizes the cost and talent advantages of BA for foreign companies: “An exchange rate of 3.81:1 of the Argentine Peso to the US Dollar makes investment capital go a long way in Buenos Aires…these companies are the game start-up equivalent of a Prius, so perhaps it shouldn’t be surprising that the number of companies is growing even as the established studios begin to consolidate and move away from work-for-hire.” A strong entrepreneurial streak is also evident as talented artists, developers and designers begin to strike out on their own. Gamasutra concludes, “many people who have experience working in those larger companies have branched out to begin their own, more lightweight ventures. The future of the industry here may be just as uncertain as the fate of the global industry, but the feeling of freedom will always be part of the package for the Argentine game community.” (Full article)

Lean & Mean: A UPS motorcycle parked in front of the Delta Airlines office in Buenos Aires.

Lean & Mean: A UPS motorcycle parked in front of the Delta Airlines office in Buenos Aires.

As the worlds’ largest package delivery company, Atlanta-based UPS has been around for over 100 years and has constantly adapted to the changing demands of corporate clients. UPS is so synonymous today with global commerce that Thomas Friedman held Big Brown’s insourcing model up as one of the 10 flattening factors in his 2005 best seller, The World Is Flat. This is even more amazing when you consider the company has only been operating in international markets since 1985. UPS is now celebrating twenty years of operations in Argentina and, according to La Nación, the company that used to provide just courier services today offers Argentine customers a wide array of logistics and transportation services and the necessary tools to connect them to the global marketplace. Global players like UPS have injected much-needed transparency, efficiency and competition in the BA marketplace. If Friedman were to write a sequel focused on this phenomenon, he might consider calling it, The World Is Less Fat. In an interview with Wired magazine, he offered this explanation: “They’re incredible flatteners. For UPS to work, they’ve got to create systems with customs offices around the world. They’ve got to design supply chain algorithms so when you take that box to the UPS Store, it gets from that store to its hub and then out. Everything they are doing is taking fat out of the system at every joint.” And in image-conscious Argentina, “more flat, less fat” will always be a winning formula.

Kenexa's Buenos Aires office is the company's first in Latin America

Kenexa's Buenos Aires office is the company's first in Latin America. The company trades under NASDAQ symbol KNXA.

From I.T. guys to creative design professionals to financial service reps, the talent pool in Buenos Aires is deep and wide. So if you are a growing company looking to hire the best people, streamline processes and control costs at the same time, Argentina’s appeal is undeniable. Yet most companies lack the know-how or local connections to make this sort of talent acquisition a reality. That’s when recruitment process outsourcing, or RPO, becomes a great alternative, and one industry leader is opening a BA office to give interested employers a link to Argentina. U.S.-based Kenexa (NASDAQ: KNXA) already has offices in 19 countries, but the Buenos Aires office will be their first in Latin America. Kenexa’s Phil Stewart explained the significance of the annoucement, “By opening a RPO Center of Excellence in a region with a highly educated talent pool, we are enhancing our ability to support our clients in multiple languages. Not only does the Argentina location expand our global footprint, but it also provides a local presence for the many large organizations headquartered in Latin America.” For more information on Kenexa and RPO solutions, visit their LinkedIn, Facebook or Twitter pages.

Walmart located in the new Dot Buenos Aires Shopping Center

Walmart located in the new 1.8 million-square foot Dot Buenos Aires Shopping Center

Ahorrá dinero. Viví mejor. Wal-Mart’s tagline proposition to Argentine consumers is simple: Save Money. Live Better. And judging by the company’s track record of growth in the country and recently announced plans for expansion, it’s a winning formula. The company, which opened its first Sam’s Club in 1995, will operate 43 stores in 32 cities by year’s end. Wal-Mart Argentina plans to spend an additional $150 million in the country in 2010, according to the Wall Street Journal. It wasn’t always smooth sailing for the world’s largest retailer in Argentina; the company’s early missteps and slow acceptance of mega-retailers (locally hípermercados) are well documented in MBA case studies. Fast forward fifteen years and Argentines seem to be fully embracing Wal-Mart, not only for the low prices and high-quality product mix, but also for the local jobs being created: 9,100 to date and growing.  The newly opened Supercenter in the City of Luján offers online evidence. Of the 60+ comments posted below an article announcing the Grand Opening, over 90% of respondents offered words of praise and job inquires. While Marta sees the competitive advantages, “Enough of high prices in the middle and low quality!,” Leandro looks to the future, “Progress is good.” (Google translation)

The Man Behind Ralph Lauren’s Black Label


While most boys grow up wearing polo shirts, others grow up to be fashion icons. Argentine polo player Nacho Figueras was born in 1977 to a middle-class family in Buenos Aires. He started riding horses and learned to play polo at a very young age. In 2000, he met Ralph Lauren who would eventually make Nacho the face of his Black Label clothing and fragrance line. Figueras, whose Black Watch team is sponsored by RL, keeps it all in perspective, “It has been an honor to work with him, and he has given me the opportunity of giving the world more of an idea of what my sport is all about, which is one of my missions in life.” Luxist recently interviewed Figueras and asked him to list his Top 10 Luxuries. As for his current lifestyle, Luxist paints a rather elite profile: “When he isn’t playing polo in the world’s most prestigious tournaments and promoting its heritage as an ambassador, he is sailing with his young family off the coast of Punta del Este, Uruguay and breeding horses on his ranch outside of Buenos Aires.”

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