Pride, Promos & Politics at 125th Rural Expo in Buenos Aires

Patrick Archer agribusiness, buenos aires events

Today marks the first day of the 125th La Rural Expo in Palermo, the most important cattle and farming expo in Argentina. For the next two weeks, the “campo argentino” takes center stage and everyone from truck makers to politicians want to shake hands and cozy up to some of the most influential people in the AAA, the Argentine Agricultural Arena.

In there’s one thing a farmer likes, it’s a dependable truck, so it only seems fitting Ford would be front and center as Official Sponsor of this year’s Expo. Over 3,000-square feet of space will showcase the new generation of Ranger pick-up trucks, a new Mondeo with a a two-liter Ecoboost motor, and an off-road Test Course where drivers can practice “advanced maneuvers.”

Current and aspiring politicians will also be practicing advanced maneuvers of persuasion, according to Diario Norte’s Jose Valentin Derewicki. The agricultural expert says both ruling and opposition parties will be working the countryside crowd assembled in Palermo in hopes of swaying an important voting bloc in this year’s presidential election.

Perhaps the only group outnumbering the pick-ups and politicians will be the different breeds and species of animals on display at La Rural over the coming fortnight: 4,380 to be exact. (Official Website)

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