Few brands have catapulted to the pinnacle of the Buenos Aires social scene in recent years like Stella Artois. From oversized billboards in Las Canitas to field-side service at the Triple Crown of polo, the Anheuser-Busch InBev blonde beauty knows where to be seen and seduce total strangers. Fitting then that her powers of persuasion will lure beer masters from around the world to Buenos Aires next month.
The Stella Artois World Draught Masters is an annual competition which celebrates the 9-step ritual of pouring the perfect pint of Stella Artois. Since the inaugural event in 1997, global champions have hailed from Australia, Belgium, Italy, New Zealand, Romania and the U.S. including last year’s champion Chris Myers.
One of the aspiring contestants coming to Buenos Aires is Philip Messom from Belfast who was recently crowned Ireland Draught Master. “I can’t wait for the finals. It’s a once-in-a-lifetime opportunity,” he told the Belfast Telegraph adding, “I don’t know if I’m ever going to get the chance to visit that part of the world again, so I’m taking a full week out over there to relax and enjoy it as much as I can.”
Should Messom win the competition, he won’t have much time for breezy strolls through Recoleta and Palermo. According to the official website, “our winner will become the Stella Artois Ambassador and go on a world tour teaching zythology and the art of the perfect pour to aspiring candidates. The itinerary will take our champion to Russia, Australia, China, USA, Canada, Argentina, Ireland, Brazil, England and, of course, the home of beer, Belgium.” (Official Site on Facebook)