More Brazilian Winemakers Opening Vineyards in Mendoza

Patrick Archer aruba, competitiveness, foreign investment, real estate, wine & vineyards

As we learned last month, Brazil’s importance to Argentine wineries is evident in the export numbers and the rising number of Brazilian tourists discovering the wines and natural beauty of Mendoza. Now we find out Mendoza is beginning to lure more Brazilian bodegas to Argentina’s most prolific wine region.

Jornal do Comercio’s Danilo Ucha says many of Brazil’s largest winemakers have grown tired of hearing Brazilian consumers complain that imported wines are superior to Brazilian vinhos. The Solution? If you can’t beat ’em, join ’em in Mendoza and export back home to Brazil. Ucha gives examples of several Brazilian wineries doing exactly that.

Miolo Wine Group is Brazil’s largest wine producer with 40% market share, 7 domestic brands and 6 international joint ventures including Los Nevados in Mendoza. With vineyards in both the Uco Valley and Lujan de Cuyo, Miolo exports an Argentine Cabernet Sauvignon, a Malbec and a Chardonnay to Brazil, China and several other countries.

Villaggio Grando is a Brazilian boutique winery in Santa Catarina which purchased its first Mendoza vineyard in 2010. Argentina is the first country Villaggio Grando selected for extending its boutique concept outside of Brazil. The fruits of that labor come to market next month when VG will export its first Mendoza Malbec to Brazil. Ucha says other Brazilian wineries with Mendoza vineyards include Casa Valduga and Vila Bari. (Full Story in Portuguese)

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