Uruguay The #1 Market For Argentina Franchise Expansion

Patrick Archer aruba, competitiveness, foreign investment, franchises, lifestyle, real estate, uruguay

Franquicias argentinas en Uruguay

Montevideo malls like Punta Carretas are filled with successful Argentina-based franchises.

When the most popular Argentine franchises are ready to export their business model, they don’t have to look much further than across the River Plate.

According to a report shared at the 2013 International Franchise Fair in Montevideo (FIFU), Uruguay is the number one foreign destination for Argentina-based franchises.

The number of Argentina-based franchises in Uruguay is up 35% over last year with the total number of franchise locations rising 46% from 132 last year to 190 today, an average of 2.8 Uruguay locations per brand, according to InfoNegocios.

BA-based franchise consultant Carlos Canudas says 53% of the franquicias argentinas in Uruguay are clothing franchises and 14% are fast food franchises. The other 33% are health and beauty franchises, paint stores, travel agencies, opticians, toy stores and learning centers. Today, over half of the Argentine franchises with international outlets have a physical presence in Uruguay.

In his FIFU presentation, Canudas explained how the most successful franchises in the world today are concept franchises delivering unforgettable experiences to customers and a sense of partnership and shared values to franchisees. As opposed to a simple product of service franchise, concept franchises deliver value-added solutions and aspire to be legendary brands.

Canudas says a truly successful concept franchise is a business created and designed to deliver satisfaction to customers and the broader community (stakeholders) ultimately giving the franchisee a personal realization much greater than mere economic gain. The full concept franchise presentation is available on Google Docs. (Presentation in Spanish)

For more information about living and investing in Uruguay, simply complete the form below.

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