Mendoza Is Now Brazilians’ #2 Destination In Argentina

Patrick Archer foreign investment, hotels & casinos, lifestyle, tourism, wine & vineyards

Mendoza welcomed over 320,000 tourists in the summer month of January, as the Argentine province continues to seduce more national and international visitors with its unique combination of natural beauty, outdoor activities and wine tourism.

According to the Ministry of Tourism, the southern region of Mendoza was the most sought after in January with San Rafael topping the list of visitors and hotel occupancy (92%) followed by Malargue and Cacheuta.

The Director of Tourism Planning notes the Valle de Uco is also receiving more visitors thanks to the number of new hotels being built in the famous wine region south of Mendoza City. He estimates foreign visitors spend US$100 per day in Mendoza, while Argentines spend around US$70. Although the report doesn’t give country-level data, the biggest spenders are probably Brazilians.

A new survey of Brazilian travelers in Rio de Janeiro, Sao Paulo, Curitiba, Porto Alegre, Belo Horizonte, Salvador and Brasilia found that Mendoza is now Brazilians’ second-favorite destination in Argentina after Buenos Aires. The Brazilians surveyed listed wine tourism (including vineyard tours and excursions along the wine trail), shopping, skiing and casino gambling (illegal back home in Brazil) among their favorite things to do in Mendoza.

While record numbers of Argentines, Brazilians, Europeans and North Americans are coming to Mendoza, neighboring Chileans are still the largest group of inbound visitors to the province. (Full Story in Spanish)

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