To Meet Global Demand, Argentina Farmers Rocking New Technology

Patrick Archer agribusiness, competitiveness, technology

In a beautiful new advertisement for Dekalb Monsanto, an Argentine farmer arrives at his cornfield at dawn, but rather than walking the rows, he ascends a stage, dons his headset and fires up a mixing board to the sounds of Be My Lover. With his headset on, the farmer spins his pesticide magic and mixes the crops to perfection. And …