The Wines of Argentina Are Still Lost in Translation

Patrick Archer wine & vineyards

Wines of Argentina, the entity uniting over 200 major vineyards with the goal of promoting the Argentine wine industry in foreign countries, has unveiled a new logo and ad campaign designed to reposition the “Wines of Argentina” brand. But rather than simply defining the value proposition of Argentine wines with a few bullet points or salient takeaways, the campaign is …

Argentina’s Emerging 1-2 Wine Punch: Malbec Surging, Torrontes Rising

Patrick Archer agribusiness, competitiveness, lifestyle, real estate, wine & vineyards

Argentina’s December wine export numbers are now available, so we finally have a figure for full-year 2010 exports of Argentine wine and grape juice: US$864.5 million, a healthy 12% increase over full-year 2009. Export volume rose 6.7% in December compared to 2009, while the total value of Argentine exports reached US$77.8 million, a 21% increase over December 2009. The 2010 …

Biodiesel Investment Surges In Argentina

Patrick Archer agribusiness, foreign investment, us companies

When Argentine farmers began making the switch from beef to soy production, the primary focus was on boosting soy exports to the developing world. And while exports are booming, so is the conversion of much of that soy into biodiesel fuel. In fact, biodiesel production surged 51% in 2010 making Argentina the world’s fourth largest producer of biodiesel. Now, Cronista …

The Argentine Economy Recovers Strength

Patrick Archer competitiveness, foreign investment

The buzz about Argentina seems to be having an impact on investors of all stripes. After Sunday’s 3-1 defeat of Mexico, global betting sources say the Albiceleste’s odds of winning the World Cup improved to 15/4, third only to Spain and Brazil. Whether sports gambling qualifies as “investing” is certainly open to debate; however, a more sober cadre of long-term …

ArgenChina: Soybean Rift Highlights Degree of Trade Dependence

Patrick Archer agribusiness, competitiveness

The Argentina-China bilateral trade relationship is experiencing some mild turbulence thanks to a recent rift over soybean oil exports. The pairing of the world’s largest soybean oil exporter (Argentina) with the world’s largest consumer (China) was a match made in import/export heaven. But like all good relationships, jealousy often surfaces when one partner seems to be gaining the upper hand …