Buenos Aires to Host Stella Artois World Draught Masters

Patrick Archer arts & entertainment, buenos aires events, lifestyle, tourism

Few brands have catapulted to the pinnacle of the Buenos Aires social scene in recent years like Stella Artois. From oversized billboards in Las Canitas to field-side service at the Triple Crown of polo, the Anheuser-Busch InBev blonde beauty knows where to be seen and seduce total strangers. Fitting then that her powers of persuasion will lure beer masters from around …

Argentine Consumer Tastes Shifting Up to Premium Wine, Beer

Patrick Archer lifestyle, wine & vineyards

Argentine consumers are increasingly opting for premium wines and local palettes are rapidly shifting away from generics in favor of more sophisticated varietals from boutique vineyards and large production wineries alike. InvestBA created the adjacent graph based on data provided by the CCR, and the numbers are staggering for a premium shift when much of the world is moving in …