The Wines of Argentina Are Still Lost in Translation

Patrick Archer wine & vineyards

Wines of Argentina, the entity uniting over 200 major vineyards with the goal of promoting the Argentine wine industry in foreign countries, has unveiled a new logo and ad campaign designed to reposition the “Wines of Argentina” brand. But rather than simply defining the value proposition of Argentine wines with a few bullet points or salient takeaways, the campaign is …

Will Bonarda Become Argentina’s Next Signature Grape?

Patrick Archer competitiveness, lifestyle, wine & vineyards

They call it Dolce Nero in Italy, Charbono in California and Corbeau Noir in the Savoy region of France. With so many different names, ongoing debate over its European origins, and a less-than-lujoso introduction in Argentina, sommelier and wine author Rodrigo Griguela attempts to set the record straight on the grape known locally as Bonarda. It’s a much-needed analysis considering …

“Honey, I Bought A Vineyard in Argentina!”

Patrick Archer entrepreneurs, foreign investment, wine & vineyards

Politicians are a bit like chess players in the way they are constantly plotting their next moves: pushing new agendas, pursuing re-election or seeking higher office. But for one Alaska politician, the next move was as original as it was unexpected. Wasilla City Council member Nancy Hall announced she will step down from her post and move with her husband …