Boca Juniors Fans Destroy Downtown Buenos Aires Properties

Patrick Archer buenos aires events, real estate

When Texas A&M quarterback Johnny Manziel or “Johnny Football” won the prestigious Heisman Trophy last Saturday, the win was undoubtedly a source of pride for fans of the university that has gone as far as to trademark the phrase, “Home of the 12th Man.” Buenos Aires futbol club, Boca Juniors, has a similar folklore and association between their fans being …

Colombians Buy Boca Juniors Franchise

Patrick Archer arts & entertainment, foreign investment, franchises, tourism

A group of Colombian businessmen have purchased the master franchise to bring Argentina’s legendary Boca Juniors brand to Colombian soil. Portafolio.co, which values the deal at 800 million Colombian pesos, says the new franchisee will be able to operate Boca Juniors-branded soccer schools in Colombia as well as pursue other sources of revenue tied to Azul y Oro licensing. In …

Can Argentine Franchises Find Success on Foreign Soil?

Patrick Archer competitiveness, foreign investment, franchises

In the new issue of InvestBA Privada, branding expert Claudio Destefano tells our readers “Argentine consumers are very marquero (as we say here), because Argentines travel a great deal and want to enjoy the same brands here that they experienced abroad.” That desire for quality and consistency helps explain the success of U.S. chains like McDonald’s, Howard Johnson’s and Starbucks, …