With Isenbeck Acquisition, SABMiller Takes A Dive Into Argentina Beer Pool

Patrick Archer competitiveness, foreign investment, lifestyle

Yesterday the world’s number two brewer, SABMiller, announced the purchase of Argentina’s number three brewer, CASA Isenbeck, in a deal valued at US$43 billion. In addition to the Isenbeck and Warsteiner brands, the purchase gives SABMiller its own plant in Argentina with 300 employees and a distribution center in Chacarita. Drinks Business Review says CASA Isenbeck will continue to produce …

Argentine Consumer Tastes Shifting Up to Premium Wine, Beer

Patrick Archer lifestyle, wine & vineyards

Argentine consumers are increasingly opting for premium wines and local palettes are rapidly shifting away from generics in favor of more sophisticated varietals from boutique vineyards and large production wineries alike. InvestBA created the adjacent graph based on data provided by the CCR, and the numbers are staggering for a premium shift when much of the world is moving in …