Leather goods, premium coffee, rugby clothes, gourmet ice cream, kids clothing, portable car wash equipment and polo boots. If Argentina made a list of items to pack for a franchise road show on foreign soil, these are some of the de rigueur selections for the carry-on. In a country where consumption is moderating, Argentina’s leading franchises are seizing the moment to …
With Wendy’s Return, Argentina’s Burger Wars Are Heating Up
The ongoing battle for burger-lovin’ hearts and minds heats up tomorrow in Argentina with the official return of Wendy’s to Buenos Aires. Ohio-based Wendy’s originally bought 11 Buenos Aires restaurants in the 1990’s for $13.2 million and grew the chain to 18 company-owned restaurants before pulling out of Argentina altogether in 2000. Now, twelve years later, the smiling redhead with pigtails …