iPlaya: Uruguay Tourism Campaign Merges Smartphones and Digital Cards

Patrick Archer creative class, lifestyle, technology, tourism, uruguay

The Uruguay department of Rocha, home to seaside towns like La Paloma and some of Uruguay’s most beautiful beaches, will be the first tourist destination in South America to experiment with a revolutionary new tourism information campaign. With summer vacations just now heating up in Uruguay, Rocha officials are distributing digital multimedia cards loaded with information about tourist destinations, hotels, …

The Missing Link In Coastal Uruguay: The Garzon Bridge

Patrick Archer real estate, tourism, uruguay

In recent years we have witnessed the migration of both tourists and homebuyers away from Punta del Este and up the coast toward more exclusive and undeveloped beaches in the states of Maldonado and Rocha. Highway 10, the Uruguayan equivalent of PCH or Florida’s A1A, meanders 120 miles up the East Coast from the tip of Punta del Este to …