Tortugas Open Mall Now The Largest In Latin America

Patrick Archer buenos aires events, foreign investment, franchises, real estate, vanityba

Latin America’s largest mall opened yesterday in Pilar, just outside Buenos Aires. Tortugas Open Mall, which is described as a Lifestyle Center, is Argentina’s first mall to incorporate shopping, entertainment, and health and beauty services. The massive 1.6 million square foot mall includes more than 160 boutiques, department stores, a food court, an eight-screen Cinemark and a fitness center. Developed …

Buenos Aires Ad Agencies Give Global Brands Local Flavor

Patrick Archer arts & entertainment, creative class, culture, lifestyle, us companies

The 1985 New Coke launch taught soft drink makers and marketers the risks inherent in tampering with the real thing. Amazing then, that PepsiCo green-lighted a Buenos Aires ad agency’s proposal last year to actually change the name of their world-famous brand. The idea? Like Nike and Levi’s, Pepsi is one of those U.S. brand names that often proves problematic …