The Wines of Argentina Are Still Lost in Translation

Patrick Archer wine & vineyards

Wines of Argentina, the entity uniting over 200 major vineyards with the goal of promoting the Argentine wine industry in foreign countries, has unveiled a new logo and ad campaign designed to reposition the “Wines of Argentina” brand. But rather than simply defining the value proposition of Argentine wines with a few bullet points or salient takeaways, the campaign is …

Argentina’s Emerging 1-2 Wine Punch: Malbec Surging, Torrontes Rising

Patrick Archer agribusiness, competitiveness, lifestyle, real estate, wine & vineyards

Argentina’s December wine export numbers are now available, so we finally have a figure for full-year 2010 exports of Argentine wine and grape juice: US$864.5 million, a healthy 12% increase over full-year 2009. Export volume rose 6.7% in December compared to 2009, while the total value of Argentine exports reached US$77.8 million, a 21% increase over December 2009. The 2010 …

Quality Trumps Quantitiy in Argentina Wine Harvest

Patrick Archer agribusiness, foreign investment, lifestyle, wine & vineyards

“Better Late Than Never.” That’s how Wine Spectator describes the 2010 harvest in Argentina, a year marked by a slow sugar start, some potentially-damaging weather fluctuations and, ultimately, a lower level of wine production compared to 2009. But fear not, the finished product is still outstanding. “Argentinean winemakers are pleased with lower alcohol levels and ripe tannins which they believe …

The Grapes of Wrath: Why Napa’s Loss Is Argentina’s Gain

Patrick Archer average prices, foreign investment, real estate, wine & vineyards

There’s nothing like a recession to test the limits of discretionary spending and consumer willingness to downshift to more affordable products and services. This has been especially true for U.S. wine lovers who, according to Bloomberg’s Dan Levy, are often passing up Super Premium and Ultra Premium wines in favor of “cheaper imports from countries such as Chile, Argentina and …

New Year’s Resolution: Drink More…Argentine Malbec That Is

Patrick Archer lifestyle, uruguay, wine & vineyards

With 2010 only hours away, it’s time to start making some serious resolutions for the New Year. But rather than the usual “Lose Weight, Save Money, Join A Gym” jibberish, why not make a resolution you will actually stick to. “Why“ you might ask? Because #1) It’s delicious, #2) It’s good for your health, and #3) It’s good for your …