Arena Maipu: New Casino Resort Complex Opens in Mendoza

Patrick Archer arts & entertainment, hotels & casinos, lifestyle, real estate, tourism

Of the many regional business trends we cover weekly, a new mega-project in Mendoza embodies three of “los grandes” : hotel investment opportunities in Argentina and Uruguay, the strength of the gaming sector in the Southern Cone and the untapped opportunities in the interior. So when the Arena Maipu Resort Complex opens its doors this weekend in Mendoza, MDZol.com’s Federico Manrique …

The Wines of Argentina Are Still Lost in Translation

Patrick Archer wine & vineyards

Wines of Argentina, the entity uniting over 200 major vineyards with the goal of promoting the Argentine wine industry in foreign countries, has unveiled a new logo and ad campaign designed to reposition the “Wines of Argentina” brand. But rather than simply defining the value proposition of Argentine wines with a few bullet points or salient takeaways, the campaign is …