Polo’s Appeal Broadening to New Fans, Countries

Patrick Archer argentina polo, arts & entertainment, lifestyle, tourism

It may be winter here in Argentina, but the world’s polo elite continue the 2010 tour on the Northern Hemisphere fields of the U.S. and England. And if there’s a common theme we’re seeing on this year’s circuit, it’s the continued marketing maturation and well-coordinated attempts to broaden the game’s appeal to a much wider audience. First it was the …

Nacho, Polo, Veuve Clicquot & the NYSE

Patrick Archer argentina polo, arts & entertainment, lifestyle

“It’s not everyday you see a horse on the floor of the New York Stock Exchange.” With that opening line, CNBC anchors welcomed Argentina polo legend and Ralph Lauren ambassador Nacho Figueras to the NYSE to promote the Veuve Clicquot Polo Classic (VCPC) on Governor’s Island in New York. When asked to explain the equine intrusion, Moet Hennessy’s Mark Cornell quickly …

The Man Behind Ralph Lauren’s Black Label

Patrick Archer argentina polo, lifestyle, us companies

While most boys grow up wearing polo shirts, others grow up to be fashion icons. Argentine polo player Nacho Figueras was born in 1977 to a middle-class family in Buenos Aires. He started riding horses and learned to play polo at a very young age. In 2000, he met Ralph Lauren who would eventually make Nacho the face of his …