The Wines of Argentina Are Still Lost in Translation

Patrick Archer wine & vineyards

Wines of Argentina, the entity uniting over 200 major vineyards with the goal of promoting the Argentine wine industry in foreign countries, has unveiled a new logo and ad campaign designed to reposition the “Wines of Argentina” brand. But rather than simply defining the value proposition of Argentine wines with a few bullet points or salient takeaways, the campaign is …

Argentina’s Emerging 1-2 Wine Punch: Malbec Surging, Torrontes Rising

Patrick Archer agribusiness, competitiveness, lifestyle, real estate, wine & vineyards

Argentina’s December wine export numbers are now available, so we finally have a figure for full-year 2010 exports of Argentine wine and grape juice: US$864.5 million, a healthy 12% increase over full-year 2009. Export volume rose 6.7% in December compared to 2009, while the total value of Argentine exports reached US$77.8 million, a 21% increase over December 2009. The 2010 …

New Argentine Reds Seducing Wine Lovers in Canada

Patrick Archer foreign investment, lifestyle, wine & vineyards

While the U.S. is scheduled to become the world’s largest wine-drinking market by 2012, the neighbor to the north isn’t lagging behind. “Canadians might have a new passion to add after hockey: being wine connoisseurs,” the country’s Financial Post opined early last year. As one of the world’s fastest-growing markets for wine consumption, Canada is an important export destination for …