With Wendy’s Return, Argentina’s Burger Wars Are Heating Up

Patrick Archer buenos aires events, competitiveness, franchises, us companies

The ongoing battle for burger-lovin’ hearts and minds heats up tomorrow in Argentina with the official return of Wendy’s to Buenos Aires. Ohio-based Wendy’s originally bought 11 Buenos Aires restaurants in the 1990’s for $13.2 million and grew the chain to 18 company-owned restaurants before pulling out of Argentina altogether in 2000. Now, twelve years later, the smiling redhead with pigtails …

Wendy’s Returns to Argentina This Year

Patrick Archer buenos aires events, foreign investment, franchises, us companies

The White House may be giving Argentina the cold shoulder today, but we can take comfort knowing a familiar redhead will definitely pay us a return visit this year. When the Wendy’s in Argentina rumor mill kicked into high gear during the last quarter of 2010, we started to have Cuadrada Cravings. Fortunately today we have confirmation of the franchise …