Wine with beer may sound like a poor combination, but the pairing could significantly boost Argentine wine exports to India. Government authorities in Delhi have approved the sale of wine together with beer in local supermarkets, according to Gabriela Malizia of Los Andes.
Department stores and supermarkets larger than 500 square feet with annual sales greater than Rs 1.5 million (US$33,333) can obtain the L-53 license to sell beer and wine together.
Currently India does not even rank in the Top 10 destinations for Argentine wine exports, but it is a market where 2011 GDP growth is forecast at 8.5% and wine consumption is growing 25% per year. Malizia says a report from Vinexpo forecasts 100% growth in Indian wine imports between 2009 and 2013.
The CEO of Aspri, a company importing premium wine and spirits in India, told Los Andes that Catena, Terrazas, Caro and Finca Flichman are probably the best known Argentine wines in India today.
Wine sales should benefit from India’s shift toward the Western-style supermarket concept which Reliance Group introduced five years ago with Reliance Mart. According to Indian Wine Academy, Carrefour was the fourth big overseas name to enter the US$390bn Indian retail market behind US giant Wal-Mart, UK chain Tesco and Germany’s Metro Group. (Full Story in Spanish)
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